THE MISSION OF SONOWORLD
SonoWorld was launched in 1999 as a way to use the emerging Internet to provide
free educational materials to ultrasound practitioners in developing countries around
the world. As the founders explored ways to accomplish this mission, it became apparent
that there was a global need for a centralized resource for information as well
as educational resources, and that this could best be accomplished by creating a
new education-focused virtual community for physicians, sonographers and industry.
The global nature of the Internet and the possibility of reaching vast numbers of
medical professionals who wanted to provide ultrasound services but lacked access
to quality training resulted in a re-focusing of SonoWorld toward the larger mission
of supporting quality patient care through provision of the resources needed for
basic ultrasound education, free and on-demand. The founders and staff brought together
a wide range of experience in clinical ultrasound, education, research, training
and industry, and this expertise coupled with a passionate commitment to quality
education drove the development of SonoWorld to what it is today.
SonoWorld has become the world’s largest single group of medical professionals involved
in ultrasound. With more than 56,000 registered members and over 3,650 daily visits
SonoWorld reaches more ultrasound professionals world wide than any other communication
channel and has doubled its membership and site traffic each year for the past three
years. Projected traffic for calendar year 2010 is over 1,250,000 visits to the
site and more than 6.5 million page views. The site has also become the world’s
largest single repository of ultrasound-related educational materials. With over
200 streaming video lectures by the most widely recognized authorities in the world,
clinical cases, textbook chapters and a wide range of other educational and informational
materials, all free and readily accessible from anywhere in the world, SonoWorld
has become the destination of choice for basic education in ultrasound.
Edward Ray, President and Chief Executive Officer of SonoWorld.
Ed founded, and was Chairman, President and Chief Operating Officer of Interspec,
Inc. (Interspec) a developer, manufacturer, and marketer of diagnostic ultrasound
imaging instruments, a public company. In 1994 Interspec merged with advanced Technology
Laboratories (ATL), and Ed became President and Chief Operating Officer of aTL Interspec
and a Director of ATL, which was subsequently acquired by the Philips Corporation.
Following his retirement from industry, Ed became involved in numerous philanthropies
and volunteer activities, one of which was the development of SonoWorld. Ed is also
involved in the creation and development of innovative start-up ventures.
Barry B. Goldberg, MD, Chairman, Medical advisory Board,
served as president of the World Federation for Ultrasound in Medicine and Biology
(WFUMB) and the American Institute of Ultrasound in Medicine (AIUM), and is one
of the most widely recognized world authorities on medical diagnostic ultrasound.
He is also recognized as a leading researcher in ultrasound contrast agents. In
1977 Dr. Goldberg was appointed Professor of Radiology and Director of the Division
of Ultrasound of Thomas Jefferson University Hospital. In 1993 the University recognized
Dr. Goldberg's outstanding accomplishments in research and education by creating
the Jefferson Ultrasound Research and Education Institute (JUREI) the only program
recognized by the World Health Organization as a Collaborating Center for Continuing
Education and General Education in Diagnostic Ultrasound. JUREI has provided research
and education services to all the major ultrasound manufacturers and the pharmaceutical
companies. Over the past five years Dr. Goldberg has developed a network of over
75 JUREI-affiliated education centers operating in countries around the world. Dr.
Goldberg has published extensively on all applications of ultrasound. He has published
313 peer-reviewed papers, 96 chapters and has written and/or edited 29 books. He
has received numerous awards, honorary professorships, memberships and fellowships
around the world and in 1998 was named Outstanding Researcher and in 2001 Outstanding
Educator by the Radiological Society of North America.
Christopher R. B. Merritt, MD, Medical Content Director,
is a leading authority in diagnostic imaging and ultrasound, having served as the
Chairman of the Department of Radiology at Ochsner Clinic in New Orleans from 1976
to 1998. He is a past president of The American Institute of Ultrasound in Medicine,
The Intersocietal Commission for Accreditation of Vascular Laboratories, The American
Society of Clinical Radiologists and The Society of Radiologists in Ultrasound.
Dr. Merritt is active with the American Board of Radiology, the American College
of Radiology, the American Roentgen Ray Society, and the World Federation of Ultrasound
in Medicine and Biology. Dr. Merritt has been engaged in clinical ultrasonography
since 1972 and has over 150 publications in the field. He teaches and lectures extensively
to imaging professionals worldwide
Larry Waldroup, BS, RDMS, is a sonographer active in the
field since 1973 and a Fellow of the American Institute of Ultrasound in Medicine
and the Society of Diagnostic Medical Sonographers and a former chairman of the
American Registry of Diagnostic Medical Sonographers. He was Technical Manager of
the Ultrasound facility at Thomas Jefferson University Hospital for over two decades
and is the manager of the Jefferson Ultrasound Institute. Mr. Waldroup is the web
architect and administrator of SonoWorld.
There are many educational resources available on the web today, but these are distributed
across many different web sites and may be difficult to locate. The Founders envisioned
a centralized resource where many of these existing resources could be brought together
in a easily accessible virtual space where members of the community could find the
information and educational resources they need to give the best possible care to
their patients. The SonoWorld web site is the first stage of fulfillment of that
vision but it can only succeed if all members of the community come together to
support its development, to share their expertise and their passion for ultrasound,
and to actively participate in the ongoing evolution of this new resource.